Confirming what has long been suspected by digital marketeers – the quality of your Facebook audience may be questionable… Similar to what may now be called ‘traditional’ internet traffic that arrives at your site ‘organically’ via Google and other search engines, the quality of your visitors is a factor that needs to be considered.

The BBC has an interesting, if shallow, peice of research – well worth a read/watch for those who are interested.

Come and talk to our Digital Marketing team at exSite if you’d like up to date online marketing advice – reinforced by traditional marketing training and experience.

See the BBC’s story.