The 2012 London Olympic Games has finally arrived and after a spectacular  grand opening we have no doubt that this years Olympics is going to have alot of surprises. Twitter, Facebook and Google+ are going to be in full flow catching every second of the action.

For sponsors, this is a new and exciting prospect and after reading an article in the Financial Times about the effect of Tweets by some of the World’s Leading Olympic , it is quite astonishing the effect a single tweet has. Usain Bolt recently tweeted a picture of a refrigerator full of Gatorade. This particular tweet reached about 700,000 people that are following Bolt, reaching such a massive amount of potential clients is proving to be a marketing dream. Check out more of these different tweets from the Olympic Athletes and they’re effects in the Financial Times.

Sourced from- Financial Times