Nest Family
Nest Family: Nurturing Families Online
The Brief
Nest Family approached exSite with a need for a modern, caring digital presence that could:
- Help new and expecting parents discover, register for, and attend classes/workshops with minimal friction
- Reflect the compassion, professionalism, and supportive ethos of their brand
- Offer a backend (CMS) which their team could easily update themselves - new workshops, resources, articles etc.
- Be fully responsive, fast, and simple to use (especially by mobile users)
- Create clear conversion paths (e.g. “Book Now”) and help grow their community via newsletter or contact
Our Approach
| Area | What exSite Delivered |
| Design & UX | Developed a warm, friendly design – soft colours, inviting typography, clean layout. Ensured the visual identity matched Nest Family’s tone: approachable, calming, professional. |
| Structure & Content Planning | Organised content around the user journey: Classes & Workshops, Resources, About, Contact. Prioritised what parents need fast: what’s available, when, how to join. |
| Functionality | Integrated workshop / class booking system; embedded tools for listings of upcoming events; prominent “Book Now” calls-to-action that are easy to find. |
| Platform & Development | WordPress as CMS so non-tech team at Nest Family can add/edit workshops, resources, and blog content. Custom or well-tuned theme for performance, security, maintainability. |
| Mobile & Performance | Fully responsive across devices; image optimisation; caching; fast loading times. Prioritised mobile usability – parents are often on phones. |
| Support & Maintenance | Training provided so staff are confident in updates. Setup of ongoing updates, backups, security. |
The Results
- Easy access & reduced friction: Users can find and book classes quickly; shorter path from arrival on site to registration.
- Empowered internal team: Nest Family staff can update schedules, add resources, post articles without needing developer-level intervention.
- Stronger brand presence: The look and feel now consistently reflect the care, warmth, and expertise that Nest Family embodies.
- Mobile user experience improved: Smoother on phones/tablets; easier navigation; better performance.
Summary
The Nest Family project is a strong example of how exSite can combine user-centred design, technical robustness, and brand sensitivity to build websites that both look good and perform well. The site supports its mission of helping new parents through a critical life transition; making resources accessible, booking easy, and emotional reassurance front and centre.