Smartphone Versus Desktop Usage

So we’ve all heard “50% of  website traffic comes from mobile devices” – but how true is this statement?

This chart from comScore (also available from Smart Insights) shows the rise of web browsing from mobile devices.

Mobile vs Desktop

Statistics on smartphone ownership are also interesting, and support the above chart:

  • Global smartphone ownership nearly doubled in one year from 19% in 2010 to 35% in 2011 (RED C, 2012).
  • Smartphone ownership in Ireland increased from 35% to 49% and tablet ownership doubled—8% to 16%—from March 2011 to November 2011 (RED C, 2012).
  • The proportion of people using smartphones increased from 39% to 50% over six months (eircom, 2013).
  • Tablet ownership doubled during the same six months (eircom, 2013).
  • Smartphone penetration reached a record 59% of the Irish mobile subscriber market in the second quarter of this year, according to telecoms regulator Comreg.
    This represented a 14.7 per cent jump on the previous quarter and reflects the huge surge in smartphone use here and elsewhere.
  • In 2014, 59% of all mobile voice subscriptions were smartphones (ComReg*).
  • Mobile voice subscriptions for smartphones increased by 14.7% over 12 months (ComReg*).

*Note: Links to a .PDF file.

Want to “Go Responsive” and get your site mobile friendly and future-proofed? Talk to us today on 016853851 or pop an email to and we can talk you through the process.

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