Connacht Whiskey came to exSite looking for a quality website to match the quality of their product. We were tasked with a complete overhaul of their former website, including reorganizing information architecture, streamlining the conversion funnel, and updating the site’s back-end technical elements.
To make the site more navigable, we completely reorganized the site’s pages. This made it easier for customers to find the site’s shop function, and browse Connacht Whiskey’s premium products. Additionally, we made the site’s age gate simpler to use.
We made major improvements to the site’s conversion funnel by changing shipping and billing options. The site now allows the company to charge appropriately for delivery, and to offer a Click and Collect option. We also added a pre-order function for their newest product, which contributed to over 200 sales of the product in December of 2020.
We continue to provide support to the team at Connacht Whiskey with monthly meetings and regular website updates. And in 2021, we will begin a project to build a completely new Connacht Whiskey site. We are also currently assisting with distributor outreach and engagement in an effort to help expand Connacht Whiskey’s delivery options to the UK and beyond.